The perfect companion for any lip color!

Shine On: Twenty-five Percent of Proceeds from Beauty For Real’s Illuminating Lip Gloss in “Lightning” Will Benefit Lauren’s Light During the Month of March 2102

MIAMI, FL (March 1, 2012) - Beauty for Real brings a fresh concept to the beauty and fashion industry. While building its brand of smart, functional products, the company launched Beauty and Grace, a campaign designed to recognize women who not only look beautiful, but who are actively doing beautiful things that are positively changing other’s lives. Lynda Gordon is a dedicated volunteer with Lauren’s Light, a nonprofit organization that offers resources, counseling and physical and emotional support to families with small children, in which a parent has been diagnosed with cancer. At the young age of seven, Gordon was diagnosed with a debilitating leg disease that left her bed ridden and wheelchair bound for more than six months. A devoted philanthropist, Gordon spends her time planning and organizing fundraisers, benefits, fashion shows and special events in support of Lauren’s Light. She was chosen as Beauty for Real’s “Beauty Heroine” for the month of March for her unwavering commitment to serving the children and families who have been affected by cancer. As part of the Beauty and Grace campaign, 25 percent of online sales from Gordon’s favorite product, Illuminating Lip Gloss in “Lightning” ($22), will be donated to the Lauren’s Light Foundation during the month of March. The Illuminating Lip Gloss features plant-derived antioxidants such as green tea and grape seed extract to deliver outstanding regenerative properties and anti-aging capabilities, as well as aloe vera and avocado oil, which are full of essential vitamins.  Silky, super moist, lightweight and long wearing, the Lip Gloss utilizes marine collagen to infuse lips with plumping benefits, leaving them full and luscious. The innovative, super high-tech package, with a convenient mirror on the bottle and an LED light in the lid, allows for easy application of the perfect pout on the go. Beauty For Real products are available at select retailers nationwide and online at http://www.beautyforreal.com. ABOUT BEAUTY FOR REAL Beauty for Real made its debut in 2009 when celebrity makeup artist Leslie Munsell decided to create a collection focusing on simple, straightforward, highly functioning products. Beauty For Real’s advanced formulations and high tech packaging ensures products are easy-to-use, practical and fun for every woman. ABOUT LESLIE MUNSEL Creator Leslie Munsell brings more than 20 years of experience in the beauty and fashion industries into creating essential products with ground-breaking formulas for Beauty For Real.  She has collaborated with legendary photographers; Patrick Demarchelier, Tom Monro, Ana Menke, designers; Giorgio Armani, Roberto Cavalli, Zac Posen, celebrities; Mariah Carey, Venus and Serena Williams, Shakira and  models; Brooklyn Decker,  Miranda Kerr and Marisa Miller.  Her work has appeared in W, Allure, Harper’s Bazaar, InStyle and Oprah magazines.   For more information, visit http://www.beautyforreal.com. DANA AGENCY PUBLIC RELATIONS SPECIAL EVENTS MEDIA CONTACT Dana Rhoden dana@thedanaagency.com 305-758-1110