BFR - beauty for real

Beauty & Grace Beauty Heroine Terri Cooper

BEAUTY AND GRACE CAMPAIGN 

Twenty-five Percent of Proceeds from Beauty for Real’s  Illuminating Light Up Lip Gloss in “Spark” Will Benefit Yoga Gangsters During  the Month of February

MIAMI, FL (JAN. 20, 2012) – Beauty for Real brings a fresh concept to the beauty and fashion industry. While building its brand of smart, functional products, the company launched Beauty and Grace, a campaign designed to recognize women who not only look beautiful, but who are actively doing beautiful things that are positively changing other’s lives.

Terri Cooper is inspiring humanity one breath at a time.  Cooper founded Yoga Gangsters, a Miami-based, non-profit organization that serves low-income communities through yoga.  Her program delivers free yoga classes to children ages six to 18 years old in at-risk neighborhoods like Little Haiti and Overtown.

Cooper was nominated as Beauty for Real’s “Beauty Heroine” for the month of February for her use of yoga as a tool to empower conscious and sustainable activism and inspire grass root social change.  As part of the Beauty and Grace campaign, 25 percent of online sales from Cooper’s favorite product, the Illuminating Light Up Lip Gloss in Spark, will be donated to Yoga Gangsters during the month of February. 

The Light Up Lip Gloss features plant-derived antioxidants such as green tea and grape seed extract to deliver outstanding regenerative properties and anti-aging capabilities, as well as aloe vera and avocado oil, which are full of essential vitamins.

Silky, super moist, lightweight and long wearing, the Lip Gloss utilizes marine collagen to infuse lips with plumping benefits, leaving them full and luscious.

The innovative, super high-tech package, with a convenient mirror on the bottle and an LED light in the lid, allows for easy application of the perfect pout on the go.

Beauty For Real products are available at select retailers nationwide and online at http://beautyforreal.com.

ABOUT BEAUTY FOR REAL

Beauty For Real made its debut in 2009 when celebrity makeup artist Leslie Munsell decided to create a collection focusing on straightforward, highly functioning products. Beauty For Real’s advanced formulations and high tech packaging ensures products are easy-to-use, practical and fun for every woman.

ABOUT LESLIE MUNSELL

Creator Leslie Munsell brings more than 20 years of experience in the beauty and fashion industries into creating essential products with ground breaking formulas for Beauty for Real.  She has collaborated with legendary photographers; Patrick Demarchelier, Tom Monro, Ana Menke, designers; Giorgio Armani, Roberto Cavalli, Zac Posen, celebrities; Mariah Carey, Venus and Serena Williams, Shakira, models; Brooklyn Decker, Miranda Kerr and Marisa Miller.  Her work has appeared in W, Allure, Harper’s Bazaar, InStyle and Oprah magazines.   For more information, visit http://beautyforreal.com.

Media Contact:

The Dana Agency – Dana Rhoden

dana@thedanaagency.com O: 305-758-1110