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How To Pull Off Red Eye Makeup, Beauty’s Most Surprising New Trend

angled shadow brush burgundy eyeshadow celebrity makeup artist makeup artist miranda kerr olivia wilde Shadow STX

Stars turn heads in fiery eye makeup but they don't all stand out for the right reasons

"I love a bold eye" says Olivia Wilde reinforcing her beauty mantra: "have fun with makeup."  Add All Day Latte SHADOW STX (24/7 Waterproof Eyeshadow) ($19, BFR) to lids which has just enough burgundy to enhance all eye colors and looks terrific on all skin tones.


"Red and green are opposites on the color wheel, so Olivia's emerald eyes pop against the shadow's red tones," says Beauty For Real founder Leslie Munsell, a celebrity makeup artist who has also worked with Miranda Kerr.  To keep the color from looking brash, Munsell tips, "Use an angled shadow brush to pull color along the lash line, lightening it up as it moves past lids."

Here's a few extra BFR Pro Beauty Tips if you're planning to try the look yourself.

1. Remember that a little goes a long way.

This is especially important to remember if you’re choosing a bold red shade. Repeat: Less is more. Less is more. If you’re wearing a red shadow, concentrate it on the eyelid.

2. Be careful about red all the way around your eyes.

One of the reasons that red shadow hasn’t been a mainstream favorite until recently is the fear that it will made you look like you have pink eye or some other nasty eye infection. Play it safe and avoid wearing red around your entire eye, especially if you’re choosing the brighter or lighter shades.  

You can start with a base like BFR's Coral Crush such as BLUSH+GLO ($24, BFR) then add All Day Latte SHADOW STX (24/7 Waterproof Eyeshadow) ($19, BFR) on the crease of your lid and along the bottom lash line.

3.  Balance the bold with a Volumizing Black Mascara

If you’re wearing red on your eyelids, you do not need to add in more color with your mascara. You already have plenty. Plus, a HI-DEF Volumizing Mascara ($19, Beauty For Real) can help ground the look. If you’re wearing eyeshadow, you can also try adding in a flick of black liner. I-LINE ($14, Beauty For Real) is an ultra-black liner with an easy-to-use gel tip.  

4.  Learn how to use an Angled Shadow Brush effectively.

As featured in In Touch

Special thanks to Natalie Serret



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