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HSN TAKES BEAUTY FOR REAL PRIMETIME WITH MUST HAVE COSMETICS FOR SPRING

athleisure Leslie Munsell Live on TV

MIAMI, FL (February 22, 2017) – Beauty For Real (BFR), the essential line of high-performance beauty and makeup products, today announced its anticipated debut on the leading entertainment and lifestyle retailer, HSN. On February 23, 2017, Beauty For Real founder and celebrity makeup artist Leslie Munsell will showcase signature items from her wildly popular cosmetics collection during the weekly Beauty Report with Amy Morrison at 7 p.m. EST.

Leveraging her 20 years as a beauty expert, Munsell was inspired by the women she worked with, in front of and behind the camera, to create an effortless, everyday line of long-wear products. Beauty For Real’s cosmetics are designed to outlast a 12-hour photoshoot or a 12-hour work day and contain natural plant-derived ingredients, antioxidants and essential oils, to counteract the visible signs of aging skin.

Just as athleisure has refined fashion, Munsell is redefining everyday makeup essentials for women on-the-go. With a straightforward approach, Beauty For Real’s products effortlessly enhance one’s natural beauty, at an affordable price, with long-wear formulas that rival even the most prestigious brands.

Appearing on the Beauty Report and available on HSN.com beginning February 1st, Beauty For Real will debut two spring collections comprised of the brand’s best-selling Blush + Glo and Light-Up Lip Creams for $29. Munsell will offer viewers an exclusive preview of her new TropiCoral Lip Cream + Color, and HSN customers will have the option to add Beauty For Real’s universal D-Fine Lip Pencil to their order for an additional $14.

Best-selling Beauty For Real favorites and HSN spring ‘must haves’ include the following:

  • Blush + Glo is a two-in-one blush and highlighter that delivers color and illumination while providing anti-aging beauty benefits and antioxidant protection. The versatile cream-to-powder formula features a patented Luminera ingredient with a diamond core complex, vitamin E, grape-seed and pomegranate extracts. The melt-proof product can withstand harsh weather conditions while still delivering the coveted South Beach glow in two universally flattering palettes. 

 

  • Lip Cream + Color is a unique formula that combines care for lips with saturated color and long lasting wear. Seven quintessential, dynamic shades contain cupuacu butter to deliver an emollient feel and promote supple, moisturized lips. The vivid new “it” shade for spring, TropiCoral, has been added to the Lip Cream + Color dossier. Beauty For Real’s ingenious lip product packaging comes with a built-in mirror and LED light for precision use anytime, anywhere.

 

  • D-Fine is the ultimate liner to define and enhance the lips. The creamy pencil dons a flattering universal shade to match all lip tones and is compatible with all lipstick colors and glosses.

 

For more information on Beauty For Real, visit BeautyforReal.com, and join the conversation @BeautyForReal on Facebook, Twitter and Instagram.

About Beauty For Real:

Beauty For Real is an influential and innovative cosmetics leader, offering an expertly curated assortment of essential high-performance beauty and makeup products. Celebrity makeup artist Leslie Munsell launched Beauty for Real (BFR) in 2010 focusing on straightforward, easy-to-use products with ingredients such as plant-derived antioxidants, essential oils and vitamins to effortlessly enhance one’s natural beauty as well as address the signs of aging. Beauty For Real maintains products consistent in quality with the most prestigious department store brands, at an affordable price. Leveraging more than 20 years in the beauty industry, Munsell is well-known for her work on bold face names including Mariah Carey, Venus and Serena Williams, Shakira, Miranda Kerr, Dwayne Wade and Gabrielle Union among others. For more information, please visit BeautyforReal.com or follow @BeautyForReal on Facebook, Twitter, Snapchat and Instagram. 

 

About HSN:
HSN is a leading entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to approximately 92 million households in the US 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 40 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit www.HSN.com, or follow @HSN on Facebook and Twitter.

 

MEDIA CONTACT:

The Dana Agency

Dana Rhoden / Harper Edgcumbe

Dana@thedanaagency.com

Harper@thedanaagency.com

O: 212.739.9826



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