BFR PRESS

What do you have in common with dressage stars like Laura Graves or Lisa Wilcox? More than you might think.

Because when it comes to good grooming, we know how to devote hours before a show to assuring that our horses look their very best, from their button braids to their gleaming coats. But what these and other award-winning equestrians understand is how presenting a finished appearance isn’t just about the horse: It’s about putting her best face forward, too.

By L.A. Sokolowski

Our Beauty For Real Hi Def Mascara has many fans, including People Magazine, for many good reasons! This perfectly black mascara will define, lengthen and create volume for the entire day and night without smudging or flaking off!

Beauty For Real x Brooke USA Lip Revival Tinted Lip Balm now available! We are excited to announce to the friends, fans and beauty enthusiasts of Beauty For Real the release of an all natural, conditioning, sheer lip balm packed with antioxidants and hydrating plant oils. This is no ordinary tinted lip balm, however, Brooke USA, the world’s largest equine charity, has collaborated with it’s Ambassadors and Advocates to create nine beautiful lip balm shades. 20% of the sales of each product will be donated to Brooke USA’s cause to help raise awareness on the welfare of horses, donkeys and mules...

Summer is here and we’re looking forward to long days of sun and hanging by the pool. So we must be mindful of the fact that our skin is a sensitive creature and especially under the harsh summer sun, we need to take care of it. Swaay highlighted essentials that will get you through the heat feeling fresh and fabulous – and they’re all founded by women who have been in your shoes. Read what Amy Corcoran had to say about our Blush+Glo, a perfect summer glow-to. 

There's a downside to traveling: Your daily routine has to be "smushed" into 3.4 oz. bottles, which—ahem, TSA—isn't the easiest task. With summer '17 travel plans on the agenda, it's time to confront those fears (or otherwise risk the confiscation of our favorite face cream). The good news: Beauty For Real's got you covered with our natural yummy sugar lip scrub!  So dust off your passport, pack the bikinis that are still hiding in the back of your closet, and snatch up these must-have summer travel beauty products. Read Byrdie's article by Zoe Glaser.