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Fact or Fiction: The Truth Behind Mascara

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Fact or Fiction: The Truth Behind Mascara

Is waterproof mascara bad for your lashes? Does a bigger brush actually mean more volume? You can say these are the Old Wives' Tales of beauty. But sometimes, it's hard to tell fact from fiction. Here are 6 common myths about mascara and the truth behind them... or lack thereof. Replace your mascara every three months. Bacteria breeds in moist, dark, enclosed spaces—meaning your mascara tube is a perfect home for these organisms. This is why mascara has the shortest lifespan of all cosmetic products. Once you open your mascara, you should throw it out after three months. Don’t share your...

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10 Unconventional Last-Minute Valentine's Day Ideas

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10 Unconventional Last-Minute Valentine's Day Ideas

Whether you’re single or committed, we all have a reason to celebrate love on February 14th. Here’s a few of our favorite Valentine’s Day moments and ideas. Read this and leave a comment below to let us know what you do! 5 Unconventional Ways to Celebrate Valentine’s Day Alone or With Friends 5 Affordable, Last-Minute Valentine's Day Date Night Ideas Mobile users: Spending it with a special someone? Scroll right! 1) Be your best friend’s secret admirer Natalie says, “My most memorable Valentine's Day was when my best friend in high school and I planned to be each other’s secret admirer and each class we would...

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Facts about Mascara you probably didn't know.

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Facts about Mascara you probably didn't know.

Here’s the reason why you sneeze when applying mascara and other facts about Mascara you probably didn’t know. Read on to get to know your favorite go-to on another level. 1. Shut your fly trap Ever wondered why you open your mouth when you apply mascara? It’s easier not to blink when your mouth is open, which is why we look like we’re summoning flies when we put on mascara      2. Admires perfect mascara application, sneezes, ruins it…  Nothing’s worse than getting your mascara and lashes looking perfect and messing it up because you had to sneeze. But...

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What does your eyeliner say about you?

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What does your eyeliner say about you?

In the same way the clothes you wear makes a statement, the color of your eyeliner speaks volumes about your personality and the mood your in. Luckily, our new I-LINE colors are perfect for any mood that strikes you—whether you’re feeling romantic, adventurous, or like a boss. Curious to know what your eyeliner says about you? Read on! The Adventurer wears In The Navy: As an innovator, you’re not afraid to take risks, and you’re always ready for a new challenge. You’re the creative type who bores of the status quo easily, which is why your eyeliner is as bold as...

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The Dangers of Lip Balm and Chapstick... and why lip scrub is better.

The Dangers of Lip Balm and Chapstick... and why lip scrub is better.

Addicted to chapstick? Do you find yourself reapplying lip balm and chapstick all the time? It’s because your lips aren’t really being hydrated! Most balms and chapsticks are made with dangerous chemicals and using them more than once a week is extremely detrimental. To top it off, if the dead skin cells are not removed before application of lip product, you’re not really doing anything to remedy the problem of chapped and cracked lips. What is a lip scrub? Lip scrub is an exfoliating product designed specifically for removing dead skin cells from the sensitive lip area. While there are...

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