Creating a gorgeous eye should be easy. Beauty For Real takes the difficulty out of eye makeup. First, our waterproof black eyeliner is gel gliding, making application as simple as a wave of your hand. Plus, it is initially easy to blend, then dries to be completely smudgeproof. Next, our volumizing mascara gives you the long, luscious lashes you love, without parabens or other harmful preservatives. Finally, our eyeshadow sticks take all of the guesswork out of eyeshadow application by allowing you greater precision and long-lasting wear. Designed by a makeup artist with real women in mind, shop our collection of easy-to-use and gorgeous eye makeup here.